WASI
Student Project with: Luc Roncayolo, Alexandre Lorgnier du Mesnil
Date: 2023
Language: French
Roles: Motion Design, 3D Object and Set Design, Story Development
Project Overview:
Voici WASI, the ultimate compact camping kit designed for cosmic adventures.
Imagine a world where, in the 1970s, humanity chose to prioritize space exploration above all else. In this alternate future, Earth has been left behind, and humanity has established colonies across the galaxy. Enter Quechua, a brand renowned for its expertise in hiking and camping gear, particularly those notoriously tricky pop-up tents. With a bold vision, Quechua launches a new line of products tailored for safe and comfortable camping on any planet. Welcome to WASI, your go-to compact kit for interstellar camping!
Concept and Storyline
WASI is not just a product; it’s a narrative that invites users to explore a whimsical yet functional vision of cosmic camping. The story unfolds in a vibrant universe where outdoor adventure meets the thrill of space travel, catering to the adventurous spirit of modern-day explorers. The kit is designed to ensure that campers can set up camp effortlessly, no matter the planet they land on.
Visual Approach
The visual design for WASI draws inspiration from the aesthetic of the 1970s while incorporating a futuristic twist. We wanted to create a distinctive look that reflects the playful yet practical essence of the camping experience in space.
Retro-Futuristic Style: The graphics blend ultra-modern camping gear with nostalgic elements reminiscent of family-oriented advertisements from the 1970s. Bright colors, bold typography, and playful illustrations evoke a sense of adventure and nostalgia, appealing to both seasoned campers and a new generation of space enthusiasts.
3D Object and Set Design: Our team crafted detailed 3D models of the WASI camping gear, showcasing its functionality and futuristic design. The sets are designed to immerse viewers in a lively cosmic landscape, where the camping gear is seamlessly integrated into various planetary environments, from lush alien forests to rocky, otherworldly terrains.
Motion and Experience
The motion design brings the WASI kit to life, demonstrating its features in action. Each piece of equipment is animated to highlight its ease of use and innovative design, making the camping experience not just accessible but also fun and engaging. The animations reflect the spirit of exploration and adventure, inviting viewers to imagine their own journeys across the cosmos.
Conclusion
WASI is more than just a camping kit; it’s a celebration of adventure, imagination, and the spirit of exploration. By merging the charm of retro design with the excitement of futuristic possibilities, this project offers a unique glimpse into a world where camping transcends Earthly boundaries, encouraging everyone to dream big and explore the universe.